The increasing popularity of Head Spas is an indication of how salons are evolving both in terms of transforming client experiences and reinventing their business model. While salons have always anticipated and responded to emerging trends, salons like Noh Hair and ROKU have noticed a fundamental change in what clients are looking for. Noh Hair’s owner Oon Ng explains: “Clients are increasingly seeking wellness-focussed services and Head Spa treatments cater to a growing demand for relaxation and self-care.”
Transforming a salon visit into a luxury escape
To build their salon concept around a central theme of the Japanese Head Spa, Noh partnered with Takara Belmont. “We believe that every detail matters”, says Oon. That’s why we invested in state-of-the-art Yume Espoir backwashes and the Head Bath accessory. These provide unparalleled comfort and relaxation during Head Spa experiences, while also benefitting the health and condition of the clients hair and scalp. Yume Espoir fully reclines, so clients can relax and unwind making their visit not just a service, but a luxurious escape.”
Completing their customer journey with the Shiki styling chair, Noh ensures an end-to-end experience without compromise: “Takara Belmont is a trusted brand renowned for reliability and durability. No shortcuts are made when it comes to creating a long-lasting experience for our clients,” says Oon.
With a combination of expert staff trained in Japanese Head Spa techniques, along with natural Parisian brand La Biosthétique and Takara Belmont equipment, Noh promises a ‘truly unique experience that combines European elegance with Eastern artistry’ and, as Oon explains, their clients wholeheartedly agree. “After scalp analysis and a Head Spa treatment, clients say they really feel the difference; it’s not unusual for them to fall asleep during their Head Spa service. They also describe our services as ‘not to be missed’. With Takara Belmont equipment at the centre of what we do, we have established Noh Hair as a sanctuary for relaxation and rejuvenation.”
Growing demand for Head Spa services across the UK
As evidence that demand for more therapeutic Head Spa services extends the length and breadth of the UK, Edinburgh-based ROKU rebranded in the last year to focus on their belief that healthy hair begins with a healthy scalp. ROKU’s owner Robbie Bruce comments: “Our philosophy centres on a holistic approach that recognises the correlation between scalp health and hair vitality. We’ve created a tranquil and luxurious environment where clients can escape the stresses of daily life and indulge in a truly transformative hair and scalp care experience.”
Believing that scalp care is often overlooked in Western hairdressing, Robbie shifted ROKU’s emphasis after learning about Japanese Head Spa traditions, which have a long history of combining natural products with massaging techniques that promote scalp health and relaxation.
“In 2024 we transformed a room in the salon into a dedicated Japanese Head Spa space,” says Robbie. “After visiting Takara Belmont’s London showroom, we chose the Yume Noble backwash, the Head Bath accessory and the Spa Mist II processor, as we felt this combination delivered exactly what we wanted for our clients. Yume Noble’s fully reclining backwash bed and advanced motorised features allow us to tailor each treatment to the specific needs of each client. Spa Mist II’s scalp care programs focus on scalp health and Head Bath enhances Head Spa experiences while delivering tangible hair and scalp health benefits.”
Benefit from Takara Belmont’s FREE Yume Head Spa training
After purchasing all the equipment in Takara Belmont’s Head Spa package, ROKU benefitted from their FREE Yume Head Spa training for the whole team, spending two months perfecting their consultation and service techniques to provide a full sensory experience. This investment has paid off with clients reporting high levels of satisfaction. “Client feedback has been great,” says Robbie. “They cite relaxation, rejuvenation and noticeable improvements in their scalp and hair health including reduced dryness, itchiness and flakiness on the scalp and hair with increased shine, volume and manageability.”
Upgrading with Takara Belmont’s 0%, zero deposit Finance Lease Scheme
Choosing Takara Belmont for “exceptional craftsmanship, innovative technology and a commitment to quality”, Robbie upgraded using our 0%, zero deposit Finance Lease Scheme. “This scheme provided a flexible and affordable option for acquiring the equipment, allowing us to invest in our business without straining our finances. The lease terms were clear and transparent, and the application process was straightforward and hassle-free,” he says.
Top images: Courtesy of Noh, London
A boost for business of 33%
As the first salon in Scotland to introduce the Yume Head Spa experience, ROKU has generated a lot of interest and engagement, which has given the salon a competitive edge and unique selling point. “Clients are excited to experience this innovative service, and they are prepared to pay a premium for it,” continues Robbie. “In January our revenue was up 33% on December, which is incredible for a January! It has helped us to retain existing clients and attract new ones, so we definitely made the right decision.”
A shared success and advice for other salons
As a result of their shared success, Noh Hair strongly recommends other salons move in their direction and has sound advice for those looking to expand their business. “Introducing Head Spa treatments is a game-changer, but it requires careful planning, investment and marketing,” says Oon. “Salons should try before they buy and we’re happy for them to visit us for a Head Spa so we can show them how to transform their business.”
Robbie at ROKU agrees: “I’d love to keep Takara Belmont’s amazing equipment a secret, but I just can’t. I’d advise salons looking for a reliable and luxurious brand to invest in their products. Offering Head Spa services will differentiate your salon, create a memorable experience for clients and boost service incomes, so this is definitely the way to go!”
INTRODUCE THE ORIGINAL JAPANESE HEAD SPA
Takara Belmont offers the world’s finest equipment to help salons introduce the original Japanese Head Spa. Here's the key equipment your salon needs to deliver the ultimate Head Spa service.
Yume Series shampoo system
This fully motorised series represents world-leading innovation that delivers matchless comfort, luxury and ergonomic precision. The Yume, Yume DX, Yume Noble and Yume Espoir ESL are compatible with our Head Bath accessory and each features our exclusive double gel-filled neck cushion and two gel-filled head pillows that alleviate tension and neck and back pain, even during longer backwash and Head Spa services.
With the Yume Espoir ESL offering a more compact solution, the Yume Series is perfect for salons of all sizes looking to enhance backwash experiences and introduce Head Spa services.
Yume Head Bath
Head Bath attaches to the Yume basin* to enhance every client encounter while increasing the value of treatments, while warm flowing water is proven to actively improve scalp health and well-being.
Spa Mist II
As a compact, versatile mobile processor, Spa Mist II actively enhances the condition, health and well-being of the hair and scalp to elevate Head Spa services, while also improving colour services, and supporting the introduction of hand and nail conditioning treatments.
Learn more about Takara Belmont’s 0%, zero deposit Finance Lease Scheme and apply today at: www.takarahairdressing.co.uk/finance
Visit Noh Hair at https://noh-hair.com/
Visit ROKU at https://www.rokusalon.com/
* Yume Head bath is not compatible with Yume iXi
Above images: Courtesy of ROKU, Edinburgh
